Our work methodology consists of presenting the budget in the first stage. Once the budget is accepted, we hold the first conceptual meeting with the client in order to brainstorm ideas and current necessities concerning the brand image.

• Together we elaborate a brief with the main points to consider and we present three isologotype options.

• The client selects an option, and we work from that base to provide more options (two minimum) with variables.

• The client selects one and gives feedback. We continue to expand on it using the feedback, and move towards landing on our definitive layout.